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Kerry's Thoughts Archives

See what’s on Kerry’s mind.

Moxie Client March of Dimes Signature Chef Event

Annually, March of Dimes hosts a Signature Chef event in 200 cities across the nation. If you go to the website you can enter your zip code to find an event near you.

Although attendees are treated to amazing culinary … Read More

No Substitute for Experience, Especially in Healthcare Communications

Having just completed and delivered our 8th annual educational DVD for the National MS Society, it struck me how much I have learned about medical studies, procedures, and environments over the years. No, I am not a doctor, nor do … Read More

PART FOUR – How to Ensure Your Video Communications Project is a Success

Post-Production

Depending on the size and length of your piece, the first hours or days of post-production are typically spent organizing footage, creating graphics, etc. Before editing begins, be sure you have approved the script, or the … Read More

PART THREE – How to Ensure Your Video Communications Project is a Success

Pre-Production

Know, understand and respect the value of pre-production. Without this vital step success cannot be ensured. If completed thoroughly, everything from concept, art direction and scripting to scheduling, crewing and logistics will be nailed down well in … Read More

PART TWO – How to Ensure Your Video Communications Project is a Success

The Team

When you hire creative and production professionals, experience is important, of course. This will be evident not only in a resume or work samples, but in the types of questions you are asked during the bidding process.

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PART ONE – How to Ensure Your Video Communications Project is a Success

Companies hire agency and production professionals to create, produce and deliver internal and external communications vital to their business. If it is your responsibility to manage such communications what can you do to … Read More

Industry Experience

Although my Tax Return says “Producer,” often when asked what I do for a living I instead say, “Corporate Anthropologist.” And although that sounds made-up, (it is – technically) it is perhaps a more accurate description of what we … Read More

Part 3 – Work that Matters

Recently, Mike Schrader said to me, “One of the best things about what we do is having the opportunity to learn about so many different things – to meet organizations that are doing so much good. We are fortunate to … Read More

Part 2 – Work that Matters

This story is the second of a three part series we will dedicate to inspiring people, the work they do and results that matter.

While in Lamaze class preparing for the birth of our first child, I recall an exercise … Read More

Work that Matters

This story is the first of a three part series we will dedicate to inspiring people, the work they do and results that matter.Read More